
Sut Jhally
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Sut Jhally is Professor of Communication at the University of Massachusetts at Amherst and founder and Executive Director of the Media Education Foundation (MEF). He is one of the world's leading scholars looking at the role played by advertising and popular culture in the processes of social control and identity construction. The author of numerous books and articles on media (including The Codes of Advertising and Enlightened Racism) he is also an award-winning teacher (a recipient of the Distinguished Teaching Award at the University of Massachusetts, where the student newspaper has also voted him "Best professor"). In addition, he has been awarded the Distinguished Outreach Award, and was selected to deliver a Distinguished Faculty Lecture in 2007. He is best known as the producer and director of a number of films and videos (including Dreamworlds: Desire/Sex/Power in Music Video; Tough Guise: Media, Violence and the Crisis of Masculinity; and Hijacking Catastrophe: 9/11, Fear & the Selling of American Empire) that deal with issues ranging from gender, sexuality and race to commercialism, violence and politics. Born in Kenya, raised in England, and educated in graduate studies in Canada, he currently lives in Northampton, Massachusetts.
Known for
Credits

Atrocity Inc. (2024)
Director
The Codes of Gender (2010)
Director

Capitalism Hits the Fan (2009)
Director
Tough Guise: Violence, Media & the Crisis in Masculinity (1999)
Director

Reel Bad Arabs: How Hollywood Vilifies a People (2006)
Director

Hijacking Catastrophe: 9/11, Fear & the Selling of American Empire (2004)
Director

Edward Said On Orientalism: "The Orient" Represented in Mass Media (1998)
Director

Stuart Hall: Representation & the Media (1997)
Director

Edward Said: The Myth of "The Clash of Civilizations” (1998)
Director

Stuart Hall: Race, The Floating Signifier (1997)
Director

Advertising at the Edge of the Apocalypse (2018)
Director

Killing Us Softly 4: Advertising's Image Of Women (2010)
Director

Asking For It: the Ethics & Erotics of Sexual Consent (2010)
Director

Killing Us Softly 3: Advertising's Image of Women (2000)
Director

Dreamworlds 3: Desire, Sex, and Power in Music Video (2007)
Director

Peace, Propaganda & the Promised Land (2004)
Director

Wrestling with Manhood (2003)
Director

bell hooks: Cultural Criticism & Transformation (1997)
Director

This Land Is Our Land (2010)
Director

Flirting with Danger: Power & Choice in Heterosexual Relationships (2012)
Director

Stuart Hall: Through the Prism of an Intellectual Life (2021)
Director

Consumerism & the Limits to Imagination (2014)
Director
On 'Orientalism' (1998)
Director

Constructing the Terrorist Threat: Islamophobia, The Media & The War on Terror (2017)
Director

No Logo (2003)
Director
Advertising and the End of the World (1998)
Director



