Daytime Television 1974

Directed by JoAnn Elam

Set to the Beatles 1965 song "You Like Me Too Much," Daytime Television consists of a series of close-up handheld pans of cleaning supply labels and packaging. Elam refuses to pull back and the abstracted visual effect is both dizzying, hypnotic, and full of rapidly flashing colors. The film looks at the feminist discourse of the "politics of housework," and of the anti-consumer discourse of the counterculture and left of the day.