Infinite Doors 2010

Directed by Takeshi Murata

Infinity Doors draws on the determined staying power and unremitting stimulation of prize-oriented game show culture. Utilizing clips from The Price is Right, Murata edits a kinetic series of prize unveils. Unrelenting audience applause and an excessively animated announcer make the clip at once comical and peculiar. The superfluity of reward and overload of visual cues become absurd in their excess and begin to smother the very excitement they are meant to induce.