ICON(S): Maison Francis Kurkdjian, The alchemy of senses 2026

Directed by Matthieu Menu

ICON(S) is an artistic and multisensory documentary that brings together international artists around the iconic fragrance Baccarat Rouge 540 by Maison Francis Kurkdjian. By each exploring one of the five senses, they create an immersive collective work in which the aura of the fragrance inspires a sensory encounter between art and the olfactory experience.