Trade Secret 2025

You thought they were protected…

Directed by Abraham Joffe

Trade Secret follows three unlikely allies on a mission to protect polar bears from international commercial trade. Filmed over six years across 13 countries, the film exposes the sanctioned sale of hundreds of polar bears each year on the global market. But as the investigation deepens, it uncovers a disturbing truth: those entrusted with safeguarding the species may be entangled in their continued commercialisation. The film raises urgent questions about how we protect vulnerable wildlife in a world where the lines between protection and exploitation have become blurred.